Behind the Brand

Here it's all about the fascinating world of birthstones. Learn how to find your very own gemstone that not only reflects your birth month, but also your personality and energy.

Willkommen in unserem Glossar der wichtigsten Begriffe im Bereich Schmuck. Wenn du in unserem Online-Shop stöberst oder dich einfach über Schmuck informieren möchtest, findest du hier Erklärungen zu den gängigsten Begriffen und Konzepten. 

February 14th is Valentine's Day! A special day to spend time with those close to our hearts and celebrate love. Are you still looking for a nice gift? Then let our Valentines Guide inspire you and find your high-quality piece of jewelry for brilliant moments on Valentine's Day.

What is a lab grown diamond, how is it created and what is the difference to a conventional mined diamond? In this article we will introduce you to the innovation in the jewelry industry in detail.

In this blog article you will learn everything about the difference between real gold and gold-plated jewelry. We'll show you why investing in real gold is always worthwhile and how to choose the right gold jewelry. The article also explains the meaning of carat and gold alloys to help you decide on the perfect piece of jewelry.

In this blog article you will learn how diamonds are selected based on the criteria Carat (weight), Clarity (purity), Cut (cutting quality) and Color (color) are evaluated. These 4 C's serve as globally recognized standards for assessing the quality of diamonds and significantly influence their value. This article offers you a compact overview of the crucial factors when choosing sparkling diamond jewelry.