Why do we often invest the least in what we wear the most - namely essentials? Because on average we wear at least one basic piece every single day. Leonie, the founder of LIAPURE, also asked herself this question - and the idea for her own label was born. LIAPURE is a young fashion label for simple, understated basics.
In our interview, Leonie tells us how she develops her minimalist classics: from material search to the finished product. She also tells us what her biggest challenges are in everyday startup life and what she is most proud of (to this day!).