Female Founder Stories - Founders and their stories

"Drinking wine is one of life's simple pleasures, so getting a great bottle of wine shouldn't be that hard, right?" Nelly Fischer asked herself this question before she founded her start-up WYNE at the beginning of 2020. In our interview, Nelly tells us how she came to found a digital winery and what the film “A Good Year” has to do with it. She also explains what vegan wine actually means and which 3 learnings she would like to pass on to others from her first year of founding.

The idea behind ZOÉ LU is as simple as it is ingenious: a stylish handbag for changing occasions that combines functionality with feminine design. “One bag – many looks.” Larissa and Ulrike’s handbag start-up from Munich has become an integral part of the fashion world. The ZOÉ LU Bag is a classic saddle bag that can be combined with over 40 different interchangeable flaps, shoulder straps, leather straps and much more. In our interview, Larissa and Ulrike tell us more about their concept and talk about the exciting ups and downs of their founding. They also report on their TV appearance on “Das Ding des Jahr” on Pro7 and what influence this event had on their company.

This is a skin matter & it is a serious one! In July 2020, founder Olga Zilinska started her online shop SKIN MATTER. Natural and niche cosmetics from Europe, cool indie brands - carefully curated for you with great attention to detail. Shaking up the beauty industry - that is one of Olga's goals. Because skin care doesn't need compromises these days. In our interview, Olga tells us how she discovers new brands for her range, how she built her own online shop and what she learned from her first year as a founder. Also included for you: 5 essentials that no online shop should be without!

Sex and lust are still big taboos. Time to change that, says Annika Breu, who founded her company OH MY! in 2020. FANTASY founded. With her start-up OH MY! FANTASY wants to encourage women in particular to begin their own personal journey of discovery towards their own pleasure. From exciting love boxes to explore to digital love letters with inspiration for couple fantasies - that's what you'll find at OH MY! FANTASY. In our interview, Annika tells us more about how exactly you can imagine your personal journeys of discovery and what tips she can give other founders who want to have their supposed “taboo topic” heard.

Breaking taboo topics around pregnancy and the postpartum period: that is Clara Teschner's mission. After the birth of her son in 2019, Clara was shocked at how little information she had been given about the postpartum period. The young mother's dignity also suffered because the products for women after a birth are still unattractive and provisional. Clara decided to act. She founded My Clarella to share her experiences with other women and to raise awareness. Today there is a large selection of helpful and beautiful products for the postpartum period in their online shop, which are intended to make the time for mother and child more pleasant.

From mentally bankrupt to fulfilled founder. This is the story of Alexandra Schneller. In 2020, Alexandra founded her company OH SELF - a platform for workshops in the areas of relationships, career, body and spirituality that support you in your personal development. In our interview, Alexandra talks about how she managed to free herself from the pressure to succeed, what her definition of success looks like today and how as a founder you can create a trusting, good network with real relationships.