Female Founder Stories - Founders and their stories

Do I really need this item of clothing? You should perhaps ask yourself this question more often before buying a new piece of clothing. But shopping consciously doesn't mean that you shouldn't buy anything new. Sonja and Carmen start right here. CLOTHESfriends offers the opportunity to "rent clothes" using their app and their local hubs. In our interview, Sonja and Carmen tell us what vision they have for their company and the future of the fashion industry and what their biggest successes and hurdles have been (so far) since starting CLOTHESfriends.

Turning her passion for sweet treats into a career: that's exactly what Katrin has achieved with luxury chocolate strawberries at FRAILICE. The idea behind it came about while shopping for gifts for her mom: initially unable to find what she was looking for, Katrin was inspired by the fresh strawberries at the Viktualienmarkt. In our interview, Katrin tells us how she turned her passion for sweet treats into her career and what her biggest challenges have been since she started her business. She also tells us more about her growing team and reveals what 3 tips she would like to give other founders.

Why do we often invest the least in what we wear the most - namely essentials? Because on average we wear at least one basic piece every single day. Leonie, the founder of LIAPURE, also asked herself this question - and the idea for her own label was born. LIAPURE is a young fashion label for simple, understated basics. In our interview, Leonie tells us how she develops her minimalist classics: from material search to the finished product. She also tells us what her biggest challenges are in everyday startup life and what she is most proud of (to this day!).

To be a CEO is no joke! Anita Yabo can tell you a thing or two about that. Not only is she a mom, she is also the founder of ATINA COSMETICS. Anita quickly realized that there was only a limited selection of products tailored to dark skin types. This lack of representation gave her the motivation to develop a solution herself! In our interview, Anita tells us how she built her cosmetics brand and how she acquired her knowledge of the huge beauty industry. She also tells us which tools she uses to structure her everyday life as a mother and founder and which 3 skills she wants to give every founder.

Away from the high-fly legal career and instead do something that your heart really beats for - that's how founder Mandana's path could be well described. In 2020 she founded Studio Lietz, combining her love for Yin Yoga and her interest in entrepreneurship. Studio Lietz combines traditional practices such as yoga and meditation with contemporary and tasteful equipment. In our interview, Mandana tells us how she came to found Studio Lietz. You'll also find out what Mandana values ​​when producing her 'Pretty Yoga Things' and her top tips for founders who want to generate more attention for their product.

A composition of strength and elegance - this is how you can describe the style of the ATELIER ALINA KLEMM label. Even during her design studies, Alina dedicated herself to the topics of appreciation and sustainability of fashion. In her eyes, fashion is more than just a trend, it embodies the personality of the wearer. In our interview, Alina tells us how such a garment is actually created and how she dealt with the hurdles of the first year of founding. She also shares with us her top tips on how to visualize and structure your creative ideas and inspiration.