Female Founder Stories - Founders and their stories

Away from the high-fly legal career and instead do something that your heart really beats for - that's how founder Mandana's path could be well described. In 2020 she founded Studio Lietz, combining her love for Yin Yoga and her interest in entrepreneurship. Studio Lietz combines traditional practices such as yoga and meditation with contemporary and tasteful equipment. In our interview, Mandana tells us how she came to found Studio Lietz. You'll also find out what Mandana values ​​when producing her 'Pretty Yoga Things' and her top tips for founders who want to generate more attention for their product.

A composition of strength and elegance - this is how you can describe the style of the ATELIER ALINA KLEMM label. Even during her design studies, Alina dedicated herself to the topics of appreciation and sustainability of fashion. In her eyes, fashion is more than just a trend, it embodies the personality of the wearer. In our interview, Alina tells us how such a garment is actually created and how she dealt with the hurdles of the first year of founding. She also shares with us her top tips on how to visualize and structure your creative ideas and inspiration.

"Drinking wine is one of life's simple pleasures, so getting a great bottle of wine shouldn't be that hard, right?" Nelly Fischer asked herself this question before she founded her start-up WYNE at the beginning of 2020. In our interview, Nelly tells us how she came to found a digital winery and what the film “A Good Year” has to do with it. She also explains what vegan wine actually means and which 3 learnings she would like to pass on to others from her first year of founding.

The idea behind ZOÉ LU is as simple as it is ingenious: a stylish handbag for changing occasions that combines functionality with feminine design. “One bag – many looks.” Larissa and Ulrike’s handbag start-up from Munich has become an integral part of the fashion world. The ZOÉ LU Bag is a classic saddle bag that can be combined with over 40 different interchangeable flaps, shoulder straps, leather straps and much more. In our interview, Larissa and Ulrike tell us more about their concept and talk about the exciting ups and downs of their founding. They also report on their TV appearance on “Das Ding des Jahr” on Pro7 and what influence this event had on their company.

This is a skin matter & it is a serious one! In July 2020, founder Olga Zilinska started her online shop SKIN MATTER. Natural and niche cosmetics from Europe, cool indie brands - carefully curated for you with great attention to detail. Shaking up the beauty industry - that is one of Olga's goals. Because skin care doesn't need compromises these days. In our interview, Olga tells us how she discovers new brands for her range, how she built her own online shop and what she learned from her first year as a founder. Also included for you: 5 essentials that no online shop should be without!

Sex and lust are still big taboos. Time to change that, says Annika Breu, who founded her company OH MY! in 2020. FANTASY founded. With her start-up OH MY! FANTASY wants to encourage women in particular to begin their own personal journey of discovery towards their own pleasure. From exciting love boxes to explore to digital love letters with inspiration for couple fantasies - that's what you'll find at OH MY! FANTASY. In our interview, Annika tells us more about how exactly you can imagine your personal journeys of discovery and what tips she can give other founders who want to have their supposed “taboo topic” heard.